In the last couple of months, various studies and blog posts have cropped up regarding the SEO performance of large (super) brands. These posts and studies all show pretty much the same thing; lots of super brands don’t rank for diddly squat in the organic search engine results. US brands In an article over at Advertising Age, [...]

So, this isn’t my main post for this week (I’ll post something serious later this week), but I recently became aware of some horrible-ness on Youtube that warranted further investigation. I don’t profess to be an expert on viral marketing, but if I was going to create a viral video campaign, it would be NOTHING like [...]

Since Twitter launched in 2006, shortening URLs to squeeze into that 140 character limit has become a popular pursuit. There are many URL shorteners out there already; I’ve always used Bit.ly by default and never had any issues. But then, I’ve started to see more and more custom URLs being used by various people. Techcrunch has [...]

It feels like every blog post I read nowadays is about CRO; some good, some not so good. And no, I’m not talking about birds (that’s “Crow”), nor indeed a chain of Manchester bars (that’s “Kro”) but in fact Conversion Rate Optimisation. I know you knew that already of course, I’m just humouring you. The majority of these posts can be summarised [...]

Part 1 – Introduction Earlier this year, there were a spate of posts regarding Google’s Search Suggestions and how utterly, utterly terrible they are for UK users. I’m talking about both the AJAX suggestion feature when entering a search term (AKA Google Suggest) and the “did you mean” suggestions once you have searched. Some of the [...]