Archive for the ‘Usability and Conversion’ Category

Understanding Intent To Buy

Sunday, May 9, 2010 12:50 No Comments

It feels like every blog post I read nowadays is about CRO; some good, some not so good. And no, I’m not talking about birds (that’s “Crow”), nor indeed a chain of Manchester bars (that’s “Kro”) but in fact Conversion Rate Optimisation. I know you knew that already of course, I’m just humouring you. The majority of these posts can be summarised [...]

This was posted under category: Usability and Conversion

SAScon 2010 Preview

Sunday, April 11, 2010 11:44 1 Comment

On April 28th, Manchester will be hosting the inaugural SAScon event, and I’ll be there. I must admit, I  didn’t even know this event existed until recently; I think I read some murmurings on Twitter and had a poke about on the SAScon website. Once I’d read up a bit, the plan was to just send my colleague Phil from our development [...]

This was posted under category: Conferences, SEO, Usability and Conversion

No Ryanair, Me Speak English

Saturday, April 3, 2010 10:01 1 Comment

So, a little over a year ago (doesn’t time fly?) Jason Roe posted a piece on his blog about a bug in the Ryanair flight booking system. In case you missed the post, you can read it here. Now although it’s obviously not a great user experience if your customers click a few links and [...]

This was posted under category: Rants, Usability and Conversion