I worked with Jon at Lindy Bop. Best boss ever.
Categories:
Bounce rate in Google Analytics has always been a slightly divisive metric; many would say it’s a core metric to focus on and monitor, but many others argue looking at bounce rate in isolation is Read more…
Whatever ecommerce platform or reporting tools you use, you’ll have absolutely no problem measuring the holy trinity of core ecommerce metrics: Traffic Conversion Rate Average Order Value And naturally to derive these figures, you’ll also Read more…
Back in April, I wrote a little blog post titled Before you test, think. The post was largely inspired by my personal frustration at what I see as a real mass misunderstanding of A/B testing Read more…