I worked with Jon at Lindy Bop. Best boss ever.
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Whatever ecommerce platform or reporting tools you use, you’ll have absolutely no problem measuring the holy trinity of core ecommerce metrics: Traffic Conversion Rate Average Order Value And naturally to derive these figures, you’ll also Read more…
Back in April, I wrote a little blog post titled Before you test, think. The post was largely inspired by my personal frustration at what I see as a real mass misunderstanding of A/B testing Read more…
“Checkout abandonment” by definition is what happens when a customer exits your site during the checkout process, without first completing their order. By this point they’ve found the social proof and reassurance (contact details, returns Read more…