Bounce rate in Google Analytics has always been a slightly divisive metric; many would say it’s a core metric to focus on and monitor, but many others argue looking at bounce rate in isolation is actually unwise. I’d say there’s been a definite shift to the latter view in recent Read more…
Whatever ecommerce platform or reporting tools you use, you’ll have absolutely no problem measuring the holy trinity of core ecommerce metrics: Traffic Conversion Rate Average Order Value And naturally to derive these figures, you’ll also be able to easily see (from pretty much any ecommerce reporting system) the number of Read more…
Back in April, I wrote a little blog post titled Before you test, think. The post was largely inspired by my personal frustration at what I see as a real mass misunderstanding of A/B testing software and how to interpret A/B test results. I received a lot of great feedback Read more…
“Checkout abandonment” by definition is what happens when a customer exits your site during the checkout process, without first completing their order. By this point they’ve found the social proof and reassurance (contact details, returns policy etc) they require to get this far, they’re happy with the product and pricing, Read more…
Like a lot of people in ecommerce, I’ve been working with Google Analytics for many years; I remember well using Urchin as a server-side analytics solution on a number of sites prior to their acquisition by Google. The product that has evolved into today, particularly considering how much functionality you Read more…
I remember many years ago seeing a Tweet from an online rock star that went a little something like this: I just made an online business 20% extra revenue a year with one simple split test. CRO FTW! Ah, the good old A/B test; it’s the answer to all our Read more…
Why use GTM with Magento 2? Google Tag Manager launched in 2012, but I’ll be honest and say I wasn’t an early adopter. I had a good internal dev team at the time so adding any custom JavaScript code I needed to a website wasn’t particularly difficult, and I did Read more…
As 2019 (and indeed the decade) finally draws to a close, the inevitable effervescing stream of digital marketing and ecommerce “round up” posts surface online once more. As I look forward to 2020 and blogging again a little bit more frequently, I thought hey, why not jump on the bandwagon Read more…
It’s several years since I’ve written blogs about ecommerce, SEO, UX and so on, and a lot has changed in the online world in that time. I do have some interesting pieces lined up (time permitting) so creating a blog section seemed a sensible first step. Check back soon for Read more…