Like a lot of people in ecommerce, I’ve been working with Google Analytics for many years; I remember well using Urchin as a server-side analytics solution on a number of sites prior to their acquisition by Google. The product that Read more…
I remember many years ago seeing a Tweet from an online rock star that went a little something like this: I just made an online business 20% extra revenue a year with one simple split test. CRO FTW! Ah, the Read more…
Why use GTM with Magento 2? Google Tag Manager launched in 2012, but I’ll be honest and say I wasn’t an early adopter. I had a good internal dev team at the time so adding any custom JavaScript code I Read more…
As 2019 (and indeed the decade) finally draws to a close, the inevitable effervescing stream of digital marketing and ecommerce “round up” posts surface online once more. As I look forward to 2020 and blogging again a little bit more Read more…
It’s several years since I’ve written blogs about ecommerce, SEO, UX and so on, and a lot has changed in the online world in that time. I do have some interesting pieces lined up (time permitting) so creating a blog Read more…